Tandfix.dk - campaign for young

Dental Association is behind a new and different online campaign targeting young people. Tandfix.dk called portal with humor and irony to capture young people's interest in their own dental health.

Too many young people drop the regular visits to the dentist. It will Dental Association now do something about a campaign that targets young people of 18-25 years. The campaign to tell young people that it can have major consequences to drop the dentist visit and that it is actually more worthwhile to go regularly to the dentist than to leave it.

Tandfix.dk
The campaign, which starts on 23 august is primarily online-based and is based website TandFix.dk where young people can go into a universe that is created on the humor and irony. But people will also join the campaign on Facebook. The only thing they will not encounter is pointing fingers.

- Our desire is to engage in dialogue with young people and build on their life situation without talking down to them.

Tooth Fairy with humor to reach out to young people

We know that many young people believe that regular dental visits are not as necessary because they have no problems with their teeth and gums right here and now. But like much else, it shows the consequences are often not until later in life, says Dental Association President Susanne Andersen.

It is important to take things in the bud when it comes to diseases of the teeth and mouth. If you wait, you risk both toothache and comprehensive treatment.

It is also cheap to get a check at the dentist.

- Many young people do not know that a simple analysis actually only cost £ 83 when you are 18-25, while a dental cleaning costing £ 178, it may not pay to wait, says Susanne Andersen.

In connection with the campaign's start, dental students in Copenhagen and Aarhus go on technical schools and social and health education and engage in dialogue with young people about their dental care habits. There will also be hung campaign posters up, and there will be shared out bags with water, flyers, toothbrush and toothpaste.

The campaign has been created with support from the Danish Regions and developed in partnership with communications agency NetPeople.

Visit Tandfix.dk

Visit Tandfix.dk on Facebook

1. How expensive is a visit to the dentist anyway?
2. Children and young people have healthy teeth